TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

advertising value [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2001-02-07

English

Subject field(s)
  • Advertising

French

Domaine(s)
  • Publicité
CONT

Ce service [l'évaluation publicitaire] est conçu pour ceux qui désirent connaître la valeur publicitaire d'un article c'est-à-dire le coût de l'espace que la nouvelle occupe dans le média. On calcule ce coût selon le nombre de lignes agates. Ce service est utilisé spécifiquement par ceux qui ont à évaluer la valeur monétaire de l'espace qu'occupe la nouvelle.

Spanish

Campo(s) temático(s)
  • Publicidad
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